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Why Digital Advertising is the Ultimate Expansion Tool for Small Businesses

Why Digital Advertising is the Ultimate Expansion Tool for Small Businesses

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During the troubling period of COVID-19 in 2020, many people, especially small businesses, were hit by an existential crisis. Due to the lockdown, they lost many customers. It did not matter if customers were coming to their stores or if they were providing services directly to them. However, the situation might have been a doomsday […]

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Dive into the competitive landscape of Internet advertising in India and how it has become a key economic driver.

Learn About the Brief History of Internet Advertising in India

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Today, Indian internet advertising is developed, mature and competitive. However, that was not the case 20+ years ago. It took a long time and many efforts to bring our internet infrastructure to become one of the world’s most sophisticated digital marketing ecosystems. Characterised by hyper-localisation, AI-driven personalisation, and a “mobile-only” mindset. After all, the landscape

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